The other day, the phrase "Summer's eve," came to mind. Every morning, my boyfriend and I text each other while getting ready. We'd taken a break from our texting so that he could shower and when he returned I asked if he was "so fresh and so clean, clean," because I like to incorporate lyrics from popular songs into every day life (because I am awesome).
So he responded that he was as fresh as an Irish Spring, since that's the soap he uses. For whatever reason, the phrase "Irish spring" made my mind jump to "summer's eve". I didn't say that it made sense, that's just how my mind works (deal with it). Naturally I then found myself thinking about the line of lady parts products called Summer's Eve. I've actually written about these products before; long, long ago in my very second blog post.
Anyway, back to my realization. I thought about the typical summer evening in Kentucky (or anywhere in the South for that matter). There is no way that the people behind the name "Summer's Eve" have spent any significant time in the South.
A Southern summer evening is only slightly less miserable than a Southern summer day. It's hot, humid, and muggy. You're sweaty even though you're not moving and you're too exhausted to move. Plus there are probably mosquitoes and June bugs all over the freaking place. Nothing about that says, "freshness" to me.
I wonder if the product does well in Southern markets or if it's more like the Chevy Nova not selling in Spanish-speaking countries since no va means "doesn't go" in Spanish (which according to the Wikipedia link is an urban legend, when did that happen?!). Something to think about there.